Country music’s incredible surge in popularity across the UK takes centre stage at SXSW London this June with a must-attend industry panel exploring the genre’s rapid growth and cultural influence.
Titled “Country Music in the UK: Growth and Influence”, this dynamic discussion unfolds at Shoreditch Town Hall on Wednesday 4 June from 1:10–1:45pm, offering fans and industry professionals valuable insight into the evolution of Country music in the UK.
Curated by jump.global, the session will be moderated by Universal Music Group’s Madeleine Derungs and feature an all-star panel: multiplatinum artist BRELAND, legendary broadcaster Bob Harris OBE, and Big Machine’s Head of UK/VP International, Alex Hannaby.
Why Country Music is Exploding in the UK
Once considered niche, Country has become the UK’s fastest-growing music genre, with streaming numbers skyrocketing by more than 80% year-on-year. This panel will unpack the forces driving this momentum, from streaming platforms and radio support to shifts in live events, fashion, and fan communities.
Attendees can expect a forward-thinking discussion on where Country music is headed next—and what its success reveals about the changing landscape of UK music culture.
Influential Voices on the Genre’s Growth
Panelists are eager to celebrate the genre’s exciting evolution:
BRELAND: “What’s happening with Country in the UK isn’t just growth—it’s transformation. I’m seeing it firsthand, and it’s powerful.”
Bob Harris OBE: “Country music is the fastest-growing genre in the UK, and I am deeply proud to be at the centre of this wonderful community.”
Alex Hannaby: “From streaming and radio to sold-out tours and fan engagement, the genre is connecting with audiences here like never before.”
Madeleine Derungs: “At its core, Country music is about storytelling, and we’re excited to tell the story of its rise in the UK.”
A Landmark Moment for SXSW London
With SXSW London making its UK debut, this panel offers a unique opportunity to hear from some of the most influential voices shaping the Country music movement—both in the UK and beyond.
For those passionate about the genre, this is a must-see event that promises insights, inspiration, and a celebration of Country music’s remarkable journey.
