The UK country music scene is thriving, and the Keep It Country Festival 2025 is leading the charge with its exciting expansion to three iconic locations across England: Indigo at The O2 in London (24-10-2025), KK’s Steel Mill in Wolverhampton (25-10-2025), and Newcastle’s O2 City Hall (26-10-2025). This ambitious growth comes as no surprise given the passion and dedication of its founders, Simon Parton and Liam Price, whose combined vision continues to bring authentic country experiences to British fans. In this exclusive chat with Simon, we discover the secrets behind Keep It Country’s success.
From Honky-Tonk Dreams to Festival Stages
Simon Parton’s journey began with the dream of bringing an American honky-tonk experience to the UK, and that dream was realized with the creation of Rodeos—a country bar now recognized as a must-visit venue in the West Midlands. Regularly praised by Nashville artists and even mentioned on WSM Radio, the home of the Grand Ole Opry, Rodeos has become a beacon for country music enthusiasts. Liam Price, with his acclaimed Luke Combs UK tribute act, has also left his mark, performing 32 sold-out shows at Rodeos and earning recognition from Luke Combs himself.
Reflecting on their journey, Simon shared: “Liam and I sat down over a ‘long neck ice cold beer’ five years ago and dreamed about where we could take our passions for country music. To see it all unfold with Rodeos, Luke Combs UK, and now this festival is just incredible.” He added, “Rodeos has always been about connecting people with a genuine love for country music, and this festival is the next chapter in that story.”
A Festival Like No Other
What sets the Keep It Country Festival apart? According to Simon, it’s the unique blend of top American and UK country artists, high-quality tribute acts, and the unmistakable charm of Rodeos BBQ. Highlights include:
- Headliners from Across the Pond: Chapel Hart and Hannah Dasher, accompanied by her full band.
- UK Country Stars: Twinnie, Laura Aston, and rising talent Ryan Evans, who Simon confidently predicts will be the next big name in UK country music.
- Immersive Experiences: Western wear, line dancing, photo-perfect Nashville-inspired backdrops, and even a chance to win a dream trip to Nashville.
“We’ve worked hard to create something that feels unique,” Simon said. “This isn’t just a festival—it’s an experience that takes you straight to Nashville without ever leaving the UK. It’s about music, but it’s also about the food, the fashion, and that unmistakable country vibe.”
Family-Friendly Fun and Inclusivity
With a focus on community and inclusivity, the festival promises something for everyone. Rodeos’ honky-tonk cowboys and cowgirls will keep the energy alive with line dancing for all abilities. Accessibility is a priority, with designated areas and hosts ensuring everyone enjoys the event to its fullest.
“Our aim is to listen to what fans want,” Simon explained. “We’ve incorporated all the things people have been hollering for and created a festival that truly feels like a celebration of country music and culture.”
VIP packages provide fans with exclusive opportunities to meet their favourite artists, participate in Q&A sessions, and capture those unforgettable moments.
A Taste of Texas in the UK
No country festival would be complete without mouthwatering food and drink, and the Keep It Country Festival delivers in spades. Rodeos’ Pitmasters bring the slow-smoked flavors of Texas BBQ, while well-stocked bars ensure attendees never go thirsty.
The Road Ahead
With three locations now hosting this celebration of country music, Keep It Country Festival is poised to become a cornerstone of the UK’s country music calendar. As Simon and Liam continue to listen to fans and deliver what they’ve been “hollering for,” the festival promises to grow in both scale and spirit.
“We’ve gone from Wolverhampton to London and now all the way to Newcastle,” Simon said. “It’s a testament to the love for country music in the UK, and we’re excited to see where it goes next.”
Whether you’re a seasoned country music lover or new to the genre, this festival offers an unparalleled experience. Don your boots, grab your hat, and get ready to Keep It Country!
